by owl.admin | May 14, 2020
Case Study: This is Northfield CHALLENGE: The small Midwestern town of Northfield may be best known in tourism circles for being the home of the “Defeat of Jesse James.” The town’s other amenities include a historic main street shopping district, two nationally ranked...
by owl.admin | May 14, 2020
Case Study: Afton Alps Putting these ski slopes on the Midwest maps. The Challenge: The Midwest isn’t exactly known for its mountainous terrain. But Afton is the closest thing Minnesotans have to our own “Alps” – at least that’s been the local resort’s claim over its...
by owl.admin | May 7, 2020
Case Study: Ely, Minnesota Making a small town bigger than it appears. Goals: Transform tiny Ely, Minn. into a regional – and national – travel destination. Start the spring/summer tourism season off with a bang. Garner favorable news coverage Build a lead-in to...
by owl.admin | Jan 19, 2015
Case Study: OLSON Challenge: Make a small, regional advertising agency famous within — and outside of — its industry. What we did: Serving as consulting agency communications director, (www.olson.com), Jennifer Weismann and OWL fanned the flames of the Olson...
by owl.admin | Jan 19, 2015
Case Study: The Drink Challenge & what OWL did: When the indoor aquaponics venture Urban Organics purchased St. Paul’s historic Schmidt Brewery for their new indoor farm project, they acquired a bonus asset as part of the deal: a well tapped into a 35,000 year old...
