Kalettes

Kalettes

Case Study: Kalettes CHALLENGE: Introduce a new vegetable — the first in decades — to the American public. But another breeder had jumped the gun, entering the fray in a few venues with our same veggie, although under a different name. We had to clear up confusion and...
American Swedish Institute

American Swedish Institute

Case Study: American Swedish Institute Building awareness for a little-known museum— and made it huge news. What we did: We managed big-idea marketing during the American Swedish Institute’s (http://www.asimn.org) re-opening— guided idea generation, messaging and...
AmericInn

AmericInn

Case Study: AmericInn Make a small motel chain into the voice that gives Americans permission to take a break. Goals: Put AmericInn top-of-mind among American road trippers. Create a summer promotion for AmericInn to generate brand awareness. Establish...