Public Relations and Communications Consulting
We’ll deliver thorough, smart, friendly, and frequent communications — including writing; editing; messaging; proofing; and media relations.
Uncertain times call for a cool head and wise counsel. We help companies proceed strategically — whether boldly or cautiously — and stay on top of messaging all the while.
... and so much more
Event planning; media coaching; guerrilla installations and media stunts; copywriting and design; branding; digital marketing; and just about any other client marketing need.
There’s more to PR than sending a press release out into the ether and hoping it sticks.
Conducting a successful media outreach campaign begins with a well-crafted strategy long before the first word of that brilliant and engaging release is typed. An effective press release requires compelling support to spark interest in your company and product, as well as the people behind that business.
We deliver the news beyond the release, targeting specific writers, editors, bloggers, and influencers — the media that inform the decisions your customers make. And we work with them to craft your story.
Owl has created public relations plans and helped place stories for businesses, consumer products, websites, non-profits, advertising agencies, travel destinations and restaurants nationally from The New York Times to BusinessWeek to Forbes.com to Advertising Age and Adweek and in almost every local Minneapolis/St. Paul media outlet, including City Pages, Minnesota Business, the Minneapolis Star Tribune, St. Paul Pioneer Press, Twin Cities Business, Downtown Journal, and Minnesota Monthly as well as KARE-11, FOX-9, FM107, WCCO-AM. And the Ely Echo.
We are big-picture thinkers, but we’re not above taking care of the the “little stuff” too: brochures, web copy, POP floor clings… you name it, we’ve done it. We have a crack squad of industry partners we can call on to make anything happen, from a radio campaign or web video, to a giant, grocery-themed obstacle course. And yes, that includes building a comprehensive brand strategy from the ground up. You know, little stuff.
Owl has done communications work for both bread and circuses. And we can do it for you.